Great design drives effective communication.

« Back

Competitive Excellence

By combining the proven approach of Business Excellence Assessment with best practice in Sales and Marketing, you'll be:

                • smarter and fitter
                • more competitive
                • more engaged with your markets

You'll get a better return on customer investment too.

 

Your unfair advantage

Here's the sales and marketing toolkit of excellent organisations:

 

©EFQM and Philips, except Customer Cycle ©Achieving the Difference LLP

Whatever your sales and marketing challenge, there'll be no better way of meeting it than taking advice from experienced practitioners at Achieving the Difference. We'll ensure rigour, expertly applied.

Your unfair advantage starts here.

 

Put your sales and marketing processes under the spotlight with our self-assessment – helping you review the way you do things and comparing it to the best in the business.

You’ll learn how to be a stronger and smarter organisation.

 

Improvement programmes are a blueprint for better sales and marketing, at a time when generating revenue and securing business has never been more important.

We’ll help you develop competitive advantage in your marketing strategy, your brand, your communications – even in your people.

 

A well-tuned customer cycle will ensure you’re winning, nurturing and keeping your most precious assets. Customers grow real business value.

We work with you to protect and grow your customer base and ensure the best return on customer investment.

 

Sales and Marketing Fitness Review

Our review helps you examine how your sales and marketing operations stack up against the world’s best.

We’re not judging what you have, but how mature your processes are compared to proven and benchmarked best practice. The aim is to identify opportunities to improve the efficiency and competitive effectiveness of your business.

How does it work?

The Fitness Review is an in-depth self-assessment of your sales and marketing process, guided by our excellence experts:

  • evidence-based internal review of your key sales & marketing components

  • impact on your Customer Cycle

  • our qualified team will train you in the techniques and facilitate your project

  • comprehensive report with detailed feedback and areas for improvement

We use the excellence assessment method developed by the European Foundation for Quality Management (EFQM) with household giant Philips Electronics.

EFQM is the most widely-used Business Excellence Framework in Europe. Find out more.

The EFQM Sales and Marketing process survey tool forms the basis for our Fitness Review. We hold the current EFQM 2010 diploma for Business Excellence Assessment and all our experts have been trained in the full organisational methodology.

 

Let's see how we can give you an unfair advantage.

Call us on  01242 42 1000  to book a no obligation meeting with one of our partners.

 

top

 

Improvement programmes

Using the Fitness Review or other diagnostics, we’ll be able to identify those critical areas for action which you can prioritise and address.

Then we’ll help you draw up improvement plans to meet your requirement and work with you to implement them.

You'll get fitter.

Of course if you already know what needs to be done, we can help you deliver improvement on the ground, running.

 

There's no substitute for an informed strategy. Use us for:

  • Facilitation at Board or Business Unit level
  • Research
  • Analysis and forecasting
  • Process development
  • Training

 

Do you have a sustainable brand position in your market that drives your whole organisation; a promise that you know how to keep? Use us for:

  • Stakeholder research, perception and insight
  • New brand development or refreshing what you have
  • Creative development, naming, visual and verbal identity
  • Internal and external alignment of message and values

 

Day to day sales and marketing excellence. With a strategy to guide you and a clear brand position you wish to occupy in the hearts and minds of your customers, the rest is all about delivery.

  • Customer, brand and marketing communications
  • Product development and portfolio management
  • Innovation and creativity
  • Sales channel marketing
  • Internal communications and employee engagement

 

Let's see how we can give you an unfair advantage.

Call us on  01242 42 1000  to book a no obligation meeting with one of our partners.

 

top

 

Managing the customer cycle

 

A well managed customer cycle defines a competitively excellent business.

All sales and marketing activitiy must be attributable to a key stage of the cycle. This means you can match effort to goals and maintain resource and focus where it's most needed.

 

Using the customer cycle we'll help you fine-tune your strategy:

  • analyse and optimise revenue and resource allocation

  • set up simple metrics and decision making tools to monitor, manage and predict customer lifetime value

  • learn to communicate the right messages at the right time
  • increase value, profitability and longevity of your customer base

  • ensure your customer investment supports business goals

 

Competitive excellence means creating value for customers by understanding and anticipating their needs and expectations.

We’ll support your customer strategy with research which will let you:

  • identify, measure, prioritise and improve critical customer touchpoints

  • take the temperature of your customer base to ensure you mitigate risks of loss

  • monitor levels of satisfaction and turn feedback into action
  • adapt the shape of your organisation to fit what the customer needs

 

Creating effective dialogue with your different customer groups is a prerequisite of competitive excellence.

The customer cycle helps you to plan and implement the right communications at the right time to the right audience.

  • communication planning (message and channel)

  • compelling writing in Plain English

  • listening and hearing (online and offline)

  • design and production of digital and print media

We can help you communicate better.

 

Let's see how we can give you an unfair advantage.

Call us on  01242 42 1000  to book a no obligation meeting with one of our partners.

 

top

 

 

 

 

 

"If you want to achieve excellence, you can get there today. As of this second, quit doing less-than-excellent work."

Thomas J. Watson

"The key to investing is not assessing how much an industry is going to affect society, or how much it will grow, but rather determining the competitive advantage of any given company and, above all, the durability of that advantage."

Warren Buffett

"Listening to customers must become everyone's business. With most competitors moving ever faster, the race will go to those who listen (and respond) most intently."

Tom Peters