Are YOU market-led? Take our simple '7Ps' marketing test and find out.
For each question, score yourself from 1 to 5:
1 = not at all
2 = sometimes
3 = usually
4 = always
5 = absolutely and we can prove it
Product
Q1. We find out what customers want or need and then develop the products to meet those requirements
Q2. We have a system in place to regularly check what customers think of our products
Price
Q3. Our pricing reflects the value to the customer rather than the cost to us
Q4. Our pricing positions us in the marketplace where we want to be
Place
Q5. Our product is available when and where it is convenient for the customer
Q6. Our product is easily found by our customers (could be in a shop or on the internet, or from a salesperson)
Promotion
Q7. We deliver a consistent message
Q8. We give the customer a clear reason to choose our product
Q9. We communicate the customer benefits and not just the features
Q10. Our material grabs attention, reads easily and enables the customer to identify why they should buy our product
Q11. We stimulate dialogue with customers
Q12. We set objectives for our marketing communications and measure results
People
Q13. We choose those who have contact with the customer because they are the right people
Q14. We ensure those who have contact with the customer are trained in customer service principles
Q15. We regularly look at our biggest selling products and assess the level of after sales support we provide for them
Process
Q16. Our customers do not have to wait
Q17. Our customers are kept informed
Q18. Our service is efficiently carried out
Physical Evidence
Q19. Our premises (and/or website) show us to be a worthy supplier
Q20. Case studies and testimonials help our customers to choose us
NOW add up your scores: the maximum mark is 100.
0-30: There is little, if any, marketing focus in your business: you are vulnerable to competitors and can easily be 'out-marketed'
30-60: You do a lot of things well but there is room for improvement: your approach to marketing could be more robust and this would lead to greater success
