'Atkins' (WS Atkins plc)

Atkins is the largest engineering consultancy in the UK, the largest multi-disciplinary consultancy in Europe and the eighth largest design team in the world.

The Challenge

Within the group there were many divisions, companies and identities. Following restructuring, the group needed a single overarching identity to aid delivery of their 'one brand' strategy and reduce overheads for their 15,000 employees.

The Solution

A simple, stylish, typographic logo that ensures the legibility of the Atkins name, and a managed programme of implementation in association with the Atkins Supply Management team.

The Difference

Brand recognition for Atkins has increased across all their markets, with greater awareness of the group's strengths and specialist skills.

"Gerry has provided us with an excellent level of service over more than four years, initially with the brand design and thereafter providing brand advice and design support for an enormous range of marketing and exhibition material, ranging from business cards to vehicle liveries. He has exceeded our requirement in terms of design and branding services - helping us to establish and maintain a new brand even though we had no brand expertise in-house."
– Richard Scrase, former Head of Communications, WS Atkins

Gerry Diebel is our Creative Director at Achieving the Difference. He also runs his own successful design company in Kent.