Great design drives effective communication.

« Back

SpiderGroup (13 Spiders Ltd)

SpiderGroup is a 6 year old new technology company specialising in providing internet-based solutions to start-ups, SMBs and corporate clients.

The Challenge

Having consolidated customer processes and product development internally, the company needed to express externally their core offerings, through marketing.

Stretching the web

The Solution

We created a communications brand - a concept which encapsulates the essence of what SpiderGroup promises: "Stretching the Web". We also produced a marcomms blueprint to guide SpiderGroup's ongoing marketing activity, and initial sales collateral including website, product flyers and a powerpoint sales presentation.

The Difference

SpiderGroup now have a unique brand asset (it is now a ®) that is instantly recognisable, intriguing yet descriptive. Stretching the Web perfectly captures the spirit and practice of SpiderGroup.

SpiderGroup

"Gerry's creative work is first rate; not only have we used him for our own identity work, we have referred him to a number of our clients, who have been equally impressed."
– Dan Hancock, Operations

Read the iiPay case study

Inspired brands

Creativity

Why the 'C' in ICT is a huge step forward for business strategy. You will no doubt have noticed that the IT industry has given itself an extra letter, a 'C', to become ICT. That 'C' stands for Communications and represents an important industry shift towards its customers. Information Technology is about technical features but 'Communication' is the benefit we seek. More…