Compelling brands make a difference: what does yours achieve?
If you have a business, you have a brand; and our creative experts can make yours unique, effective and profitable. We don't just deliver design, we build you a sustainable market identity that's a 'fit' with your strategy.
Take the following example:
The future of education - you've got it in One.
As part of our public sector consortium work under our QS brand, we have recently bid for, won and completed a visionary piece of brand identity work. In September 2010 a fabulous new sixth form college will open in Ipswich, serving the needs of academic and applied learning students from south west Ipswich and south Suffolk. Our job was to find a name and develop a visual identity for the new centre, a stunning new build with state of the art resources for 16-19 year olds.
The result is Suffolk One, known colloquially as One. To find out how we created arguably the first 'school brand for the 21st century' click here.
Creating brands. A brand is the essence of your business distilled into a value proposition for your customers, your staff, and your community of stakeholders. We guide you through the whole creative and commercial process from conception to ongoing management and measurement of brand performance.
Refreshing brands. Re-invigorating your company identity isn't just a matter of redesigning the logo. It's about signalling change and setting expectations. We combine creative and commercial evaluation with practical recommendations for a refresh that will really deliver.
Gerry refreshed W.S.Atkins brand to reflect their new business appeal.
Internal communications: living the brand. Successful brands work as hard inside the organisation as they do outside. We can assist you with:
- Vision, mission and values development
- Customer experience and 'touchpoints'
- Staff satisfaction surveys
- Engagement campaigns
Brand management: nurturing real asset value. Strong brands and good reputations deliver vastly improved business valuation and the benefits of a well managed brand are many and self reinforcing. We help you to understand and manage the core components.
