Great design drives effective communication.

« Back

Latest Articles and Comment

 

One man and his brand

In this article, Peter Roberts takes a look at the relationship between the company leader and the company brand. Strong personalities at the head of their businesses build market presence through celebrity or brilliance, sometimes both, but how is this sustainable in the face of fickle markets or in the event of retirement, or worse?  Find out here...

 

Then There Were Three

FREE download of this Airline Business article in which top aviation editor Max Kingsley-Jones considers the threat of new market entrants to Airbus and Boeing's duopoly. Go to download...

Leadership in Marketing and Sales

and Personal Development of the Team.

Our Competitive Excellence programme will help you and your business to:

  • understand and reinforce your ability to compete successfully
  • ensure continued success
  • identify any critical areas for improvement

But success depends to a great extent on leadership and how you identify, recruit and develop your leadership team. This short article by Richard Jefferies focuses on a few vital issues for Marketing and Sales ...more.

 

In September 2010 a brand new college for 16-19 year olds will open in Ipswich, Suffolk.

When we developed the name and identity Suffolk One, we created arguably the first school brand for the 21st Century.

Find out more...

Brand New: why brands matter to consumers

This paper by Managing Partner Peter Roberts was presented to The Society of Cosmetic Scientists at a meeting in Bristol. In the paper, Peter looks at the role of brands and some of the challenges in managing them. There are frequent references to the beauty market, given the presentation audience.

Read the paper here...