Latest Articles and Comment
What's in a Name?
- January 2010. This paper from Peter Roberts provides a quick guide to the art and science of developing successful brand names - there's a lot more to it than you might think. More...
Marketing and the Supply Chain
- January 2010. Clive Lewis, Joint Managing Partner and Fellow of the Chartered Institute of Marketing has delivered on three supply chain projects recently. What is a marketer doing meddling with supply chain? This article explains why it makes sense and marketing input is crucial to successful supply chain development. More. ..
Is your marketing world class?
- January 2010. We are delighted to announce that we'll be using the European Foundation for Quality Management process survey tool for future marketing audit work. Based on the industry leading EFQM assessment methodology - the recognised corporate benchmark for excellence - the Marketing and Sales audit can cover all key aspects of your sales and marketing operations, or just those you wish to improve. More...
Registered trademark
- January 2010. We've been advising clients for years on protecting their brand names; now, we have the ® for ourselves. More...
Long-term aerospace outlook is positive
- January 2010. Achieving the Difference was very proud to be selected by ADS (previously SBAC) to collect and analyse public and private data for its annual Market Analysis. The public data showed that commercial aircraft deliveries are predicted to recovery after a short-term lull. More...
