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Brand Marketing Masterclass

Are you:

  • a marketing manager with responsibility for your company brand?
  • a director / partner / owner of an ambitious organisation?

Would you benefit from:

  • learning the real power behind your brand
  • understanding the key brand-building techniques of successful organisations
  • taking away new tools for building value and competitive advantage

At the end of the Masterclass you will:

  • be able to equate brand investment with measurable performance benefits and see why 'brand' must be a critical part of corporate strategy
  • understand the building blocks and how they apply to your organisation
  • know the steps you can take to protect your investment
  • have some effective frameworks for creating, communicating and measuring your brand in action

Approach

  • Learning is achieved through a mixture of presentation, delegate discussion and group exercises.

Your experts for the day:

Workshop leader Peter Roberts has over 20 years experience of successfully challenging incumbent UK market leaders in fast changing and competitive markets, including 8 years at Orange whose journey took them from fourth entrant to number one.Today he works with a wide range of B2B organisations, building and defending market position, improving market focus and delivering better performance and value.

Clive Lewis holds a Distinction grade MA in Marketing from a top two rated university, is a Chartered Marketer and a Fellow of The Chartered Institute of Marketing. He specialises in marketing strategy and works with clients to ensure marketing decisions are robust, sustainable and a 'fit' with corporate strategy.

Peter Livingstone is a Partner at law firm Clarke Willmott and specialises in both the contentious and the non-contentious aspects of intellectual property law. He has considerable experience of brand protection and the ownership and infringement of intellectual property rights in the digital age.

Booking

Please check available dates before booking.

Each workshop is limited to a maximum of 14 participants so early booking is advised. Call 01242 42 1000 or email training@thedifference.co.uk

Payment terms

Delegates are required to pay the full workshop fee of £195 + VAT in advance. Payment may be by cheque to Achieving the Difference LLP or e-transfer. A pro-forma invoice will be issued with your confirmation of booking and a VAT receipt upon clearance of payment. Cancellations must be notified to us at least 2 weeks prior to the workshop date and are eligible for a full refund. We regret we are unable to refund cancellations after this time. We reserve the right to limit places on each workshop to 2 per company, subject to availability.