Michelle Stark - ICT Credentials

Michelle not only has a passion for marketing and all things techie, but is also a classically trained musician. Online or offline, her careful planning and exuberant creativity combine to really achieve a difference for clients.

Michelle brings a breadth of business expertise to support her ICT resellers and distributors: marketing planning, brand management, telesales, website development, public relations, sales, marketing and technical collateral development and campaign management.

Her internet credentials were earned in the unforgiving world of online travel and consumer marketing, with blue-chip companies such as First Choice Holidays and Interflora, where she helped to create and deliver fully interactive websites. Michelle now applies this experience while working with clients to develop web strategy, integrating offline marketing activity with online web presence.

Her understanding of technology reseller sales and marketing needs is second to none, and she is able to deliver effective and impressive results within frequently limited budgets; an excellent appreciation of vendor strategies and co-op funding means Michelle can get her resellers the most marketing bang for the channel buck.

Recent clients include Apex Computers, Crimsonwing, IP Performance, mi group, RHM, TCO Solutions and Welcome Telecom.

You can read full case studies on Michelle's own website.
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