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ICT marketing expertise

Peter Roberts"Channel consolidation, partnership and alignment with vendors and operators means there has never been a more important time to consider new improved support schemes, repositioning, rebranding and communicating new propositions - in plain English!

I also believe technology convergence will open significant opportunities for those businesses prepared to invest in new skills and programmes."

Peter Roberts has spent over 20 years in technology marketing with the some of the world's leading brands, such as Canon, Orange and KPMG. For his full ICT credentials, click here.

Michelle Stark"You probably don't want to know too much about marketing. It isn't what you're in business to do. Most of our clients sell technology solutions and understand in detail the hardware, software or additional services involved. The challenge is how to explain things to customers and prospects. Or even to your sales team when your proposition is complicated. My aim is to make your complex technology solutions easier to sell and just as importantly easier to buy."

Michelle Stark is our expert partner and ICT marcomms guru; her own Gloucester-based business offers marketing services to ICT resellers, vendors and distributors. To see Michelle's full ICT credentials, click here.

Here are some examples of how we can add value to your business:

For ICT product and service providers, VARs, SIs and RETAILERS:

  1. You have funding and a marketing budget but are unsure how to spend it or you don't have the resources to make it all happen.
  2. You have very little money to spend and are concerned that any spending won't get the right results

We'll help you plan the best ways to spend marketing money and back up plans with resources. Michelle is our ICT expert partner who runs her own business doing just that - acting as your outsourced marketing department.

  • Plan, design and manage your campaigns
  • Integrate offline and online marketing activity
  • Test and measure effectiveness
  • Pre- and post- customer satisfaction surveys
  • Effective product and company brand development
  • Sales and marketing materials
  • Press and media management
  • Strategic design, practical delivery

For VENDORS and DISTRIBUTORS, Achieving the Difference can:

  • Help you set objectives for channel advocacy
  • Design and conduct a Channel satisfaction audit
  • Create your channel proposition
  • Set up the right systems and processes
  • Develop the marketing support strategy
  • Create the programme
  • Launch and deliver