Peter Roberts

BSC.Soc.Sci.(Hons), MCIM, Dip.M, Cert.NLP, IoD

"Peter takes his greatest satisfaction from building market capability from a standing start, be it brand, channel or organisation."

Peter brings corporate weight operational experience in brand building, and channel marketing, retail management, corporate sales and business development, marketing communications and training. He has worked with some of the leading and best known brands in the country and is a founding director and Managing Partner of Achieving the Difference.

As a qualified marketing professional with nearly 30 years experience, Peter has built successful sales and marketing capability for companies such as KPMG, Orange, Compaq and Canon, delivering increased share and market leadership in truly dynamic and competitive markets. He is a Certified NLP Practitioner, a Member of the Chartered Institute of Marketing and a qualified DipM. He graduated from Bristol University with an honours degree in Economics.

To leverage and extend the brand value of Achieving the Difference, Peter also works closely with associate brands to help expand their portfolios and win new business. He is a member of the government-approved QS consortium for central and local government and third sector projects; is the Strategy and Planning Manager for Words Publishing in Bristol; and a founder and director of Flex, a not-for-profit business specialising in pulling together expert collaborative teams to address client needs.

Peter is also a competitive volleyballer and a published author - he recently completed his first novel.