Great design drives effective communication.

« Back

Strategic Marketing Masterclass

Are you:

  • a business-to-business marketing manager with responsibility for strategy
  • a director / partner / owner of an ambitious organisation

Would you benefit from:

  • new strategic insight
  • taking away new tools for improved surplus and competitive advantage
  • practical learning beyond the 'standard texts' in marketing

At the end of the Masterclass you will:

  • understand the importance of marketing strategy and why it gets neglected
  • be motivated and able to plan strategically
  • know why 80% of strategies fail and how to make strategies succeed
  • be able to reap the benefits of implementing marketing strategy as a process
  • see how customers select suppliers - and it is not always the cheapest!
  • gain practice with tools that can lead to competitive advantage

Approach:

  • Learning is achieved through a mixture of presentation, delegate discussion and group exercises.

Your experts for the day:

Workshop leader Clive Lewis is an award winning strategic marketer and trainer. He holds a Distinction grade MA in Marketing from a top two rated university, is a Chartered Marketer and a Fellow of The Chartered Institute of Marketing. He specialises in marketing strategy and works with clients to ensure marketing decisions are robust, sustainable and a 'fit' with corporate strategy. He even takes strategy home with him as he loves playing backgammon.

Peter Roberts has over 20 years experience of successfully challenging incumbent UK market leaders in fast changing and competitive markets.Today he works with a wide range of B2B organisations, building and defending market position, improving market focus and delivering better performance and value.

Booking

Please check available dates before booking.

Each workshop is limited to a maximum of 14 participants so early booking is advised. Call 01242 42 1000 or email training@thedifference.co.uk

Payment terms.

Delegates are required to pay the full workshop fee of £195 + VAT in advance. Payment may be by cheque to Achieving the Difference LLP or e-transfer. A pro-forma invoice will be issued with your confirmation of booking and a VAT receipt upon clearance of payment. Cancellations must be notified to us at least 2 weeks prior to the workshop date and are eligible for a full refund. We regret we are unable to refund cancellations after this time. We reserve the right to limit places on each workshop to 2 per company, subject to availability.