Marketing know-how for a better start


Start-ups

As a start-up, one of the first investments you must make is in getting your proposition right: this means knowing your market, developing your unique offer and saying the right things to the right people at the right time - marketing communications!

As a small business ourself in the competitive professional services sector, we know first hand the many challenges of starting up.


Here's what some of our clients have to say:

Stretching the web

"Gerry's creative work is first rate; not only have we used him for our own identity work, we have referred him to a number of our clients, who have been equally impressed."

- Dan Hancock, Operations Director, SpiderGroup

SpiderGroup has grown from a start-up incubator business, to one of Bristol's brightest internet technology companies.


4mph is business coaching with a difference. When coach and consultant Peter Jackson spoke to us about finding a better way to grow his business, the solution was right under his feet.

4mph

"Coaching while walking was something no-one else offered; yet it has such a positive impact for clients. When I discussed my various services with Peter at Achieving the Difference he got me thinking more clearly about my enthusiasm for the walking product. I met with Gerry, walked with him, and 4mph is the result, which is fantastic."

- Peter Jackson, Owner Manager, 4mph

Are YOU market-led? Try our '7Ps' test.

Where's the "Up" in "Start-Up"? You've started a new venture. You're sure that your idea is good and that customers have a need for your product or service. However, sales are not what you had hoped for by this stage. Never fear; there are some simple marketing communications principles which explain why it can take so long to achieve sales and give you some clear pointers about what you can do to fix it. More…