the challenge The commercial Unmanned Air System (UAS) market is growing at pace while regulatory and technological approaches are developed. Thales UK wished to understand the opportunities available and to get a measured and informed insight of the optimal focus for its activities. the solution Focussing on end-user needs and requirements, Achieving the Difference analysed […]
UK cabin interiors technology strategy
the challenge As part of its remit to promote the UK’s aerospace technology strategy, the Aerospace Technology Institute (ATI), needed to understand the Cabin Interiors market and address two questions: is the aircraft cabin interiors industry strategically and economically important for the UK? does it require government R&D support or coordinating intervention to continue success […]
multi-tactic growth strategy
the challenge TT Electronics, a global provider of engineered electronics for performance critical applications, contains specialised business units with strong customer relations aligned to product capability. It wished to identify opportunities for growth with new products, new customers and acquisition. the solution Working closely with Business Development and Technology functions, Achieving the Difference mapped the […]
proposition development
the challenge BAE Systems Regional Aircraft supports over 650 large commercial and regional aircraft in commercial, military and special role operations worldwide. The business has a depth of engineering and supply chain skills which are used to service its OEM products. Intuitively these skills can be used to support adjacent markets hence an analysis was […]
aerospace export strategy for the UK
the challenge ADS is the Premier Trade Organisation for all companies operating in the UK Aerospace, Defence, Security and Space sectors. The industries represented by ADS are vital to the UK economy and are major drivers of growth and prosperity. A consensus view of the global aerospace market and opportunities was needed to guide ADS, […]
aerospace market targeting for REACH compliant coating
the challenge Hardide Coatings is the leading global provider of advanced tungsten carbide coatings that significantly increase the life of critical metal parts operating in harsh environments. On gaining Airbus approval for its REACH compliant coating process for replacing hard-chrome plating, Hardide Coatings wanted to know where to focus its aerospace market penetration efforts. It […]
strategic transformation
the challenge A leading developer and manufacturer of defence navigation systems had the aspiration for growth. Strategic input from the owner of the business was limited to ambitious financial targets. The organisation’s leadership recognised that growth would require aligned market, product, behavioural and organisational development strategies. the solution A series of facilitated strategy workshops was […]
aerospace market entry
the challenge a large manufacturer planning to enter the airline seats market needed to understand the scale of its market, gaps where it could enter, if it had a winning offering and whether it should invest in further product development the solution market research established the size, trends, target clients and competition within the market a study […]
adding depth to mining market data
the challenge A global supplier of above and below-ground mine communications systems knew it’s market share could be more. It wanted to develop its market strategy and later, its sales strategy. Key to these was a segmented understanding of the addressable market. the solution To achieve this difference in market insight, Achieving the Difference used […]