The Challenge
Graves, an aerospace machining company wanted to grow its aerospace business using targeted marketing to capture new work.
The Solution
Graves’s proposition and differentiator were identified through marketing workshops. These were turned into focused copy and a visual theme that sets Graves apart from its competitors. The new website launch is imminent.
The Difference
Even before the launch of Graves’s new website the company has won new business. Employees share a view of the company’s offering and they are telling it to customers. They have taken one new employee and are seeking another to manage to the additional workload of the kind of high margin work they like!
The work carried out by ourselves which was facilitated by Achieving the Difference has made a massive impact on the business. The new marketing strategy which was developed during the workshops has been fully embraced by the Senior Management Team. This implementation of the strategy has resulted in a significant increase in work at Graves with our previously largest customer being diluted from 80% to 30% of turnover. Without the change in strategic direction the company would not have survived.
Steve Platt, Managing Director, Graves Aircraft Components
