TT Electronics, a global provider of engineered electronics for performance critical applications, contains specialised business units with strong customer relations aligned to product capability. It wished to identify opportunities for growth with new products, new customers and acquisition.
Working closely with Business Development and Technology functions, Achieving the Difference mapped the complex supply chain from top tier down to system, sub-system and component levels, across key product lines and technologies. The process identified the intricate associations between TT Electronics and its customers, in addition to those between its industry peers and their customers.
Achieving the Difference utilised this knowledge in a cross-functional workshop. Data visualisation and analytical techniques allowed participants to picture business relationships and capabilities and develop both existing and innovative solutions for business growth.
TT Electronics was able to quickly identify;
- new acquisition targets
- a more effective sales team structure to optimise business revenue capture
- the need to set up technology centres, aligning product development with customer needs