the challenge
Hardide Coatings is the leading global provider of advanced tungsten carbide coatings that significantly increase the life of critical metal parts operating in harsh environments.
On gaining Airbus approval for its REACH compliant coating process for replacing hard-chrome plating, Hardide Coatings wanted to know where to focus its aerospace market penetration efforts. It also required an independent market assessment for its investors.
the solution
Achieving the Difference carried out market research and forecasting to identify Hardide Coatings’ addressable market across both commercial fixed and rotary wing aircraft, down to component level.
the difference
“Clive undertook a very important and difficult exercise on a market study into a new area for the business. The work was executed very professionally and within the timescale agreed at the outset. The findings have greatly helped the business understand the market sector and develop a strategy to penetrate it.
Clive’s knowledge and contacts in this market area are exemplary and contributed to the project’s success.”
Philip Kirkham, CEO, Hardide Coatings
