the challenge
BAE Systems Regional Aircraft supports over 650 large commercial a
nd regional aircraft in commercial, military and special role operations worldwide.
The business has a depth of engineering and supply chain skills which are used to service its OEM products. Intuitively these skills can be used to support adjacent markets hence an analysis was required to assess the potential market demand and the specific areas to target development campaigns.
the solution
Achieving the Difference analysed the market from multiple directions, calling upon market research, broad knowledge and expertise. This culminated in an addressable market model with a depth far beyond that available from traditional off-the-shelf solutions.
the difference
Based on the market insight and the prioritisation of opportunities developed by Achieving the Difference, BAE Systems Regional Aircraft was positioned to pilot its refined offering to targeted potential customers. This reduced the risk and cost of a false start in the market.
“BAE Systems Regional Aircraft were happy to engage the “Achieving the Difference “team in support of assessing the market for its engineering and supply chain service offerings. The conclusions provided were of a high quality prepared by seasoned industry professionals. I would have no hesitation in further engagement in marketing studies should the need arise”.
Sean McGovern, Managing Director, BAE Systems – Regional Aircraft
