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SDO Associates – Propelling engineering innovators to market success

March 14, 2025

SDO Associates specialises in business development and commercial management, helping organisations commercialise and achieve sustainable growth. Their proven ‘Approach to Business Growth’ model supports clients in developing and executing structured and effective commercial strategies. From refining go-to-market plans to driving sales engagement and lead generation, they provide expert guidance to achieve measurable success. With extensive […]

Marika De Rosa

September 14, 2021

Marika managed SC21, the largest UK aerospace and defence supply chain improvement programme, with over 700 companies and £20m of Government investments. In 2019 she was awarded the UK MoD Quality Award. In a career in the aerospace, defence, IT and training industries, her main roles have included supply chain, quality, standards, programme management, data […]

David Richardson – change and team development

December 19, 2017

David Richardson is an independent, impartial business friend providing a range of bespoke training, career guidance, coaching and consultancy support provision to individuals and organisations. Supports fall into 3 main categories: 1. Organisations undergoing change 2. Individuals facing or considering career change 3. Learning & development via accredited and bespoke programmes David helps in the […]

Jim Gilhooly

April 26, 2017

Jim is an experienced aerospace professional with a passion for working with organisations to optimise business opportunities. To achieve this, he focuses on market dynamics and the needs of the customer. He started his career as an engineer in the aerospace and defence sector before transitioning into the commercial world of sales and marketing. Now […]

Richard Jefferies

August 2, 2013

Richard’s advocacy of creativity and innovation in business is backed up by extensive experience in product, programme and change management, process improvement, and measuring performance. Richard was a founding Partner and is now retired from Achieving the Difference but his specialist skills remain available to clients.  He has held senior executive and board level positions […]

Clive Lewis

August 2, 2013

“A gatherer of insights and natural communicator of ideas and concepts to motivate, inspire and win. A problem solver who finds solutions and delivers them using proven team project management skills.” Highlights of Clive’s career include the development and implementation of a best-practice market-led strategy process across a $1bn revenue business with 5 major product […]

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